How To Set Up Tiktok For Business
At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy.
After all, TikTok has 1 billion monthly active users. It'south the place to see and be seen, which means aplenty opportunity for brands to engage with audiences in a whole new fashion. And with the launch of TikTok Shopping, the commercial potential here only continues to abound.
Follow the pb of the large brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams, or play effectually with editing tools and trending sounds to create high-energy brusque-form videos that correspond your business.
It tin can feel overwhelming, though, peculiarly if yous're new to the platform. So consider this your one-finish shop for all yous need to know to get your TikTok Business Account up and running.
Read on to acquire how to use TikTok for business, from setting up an account from scratch to measuring your success — or, if you're more than of a visual learner, get-go with this video that will walk you through the basics:
Bonus: Go a complimentary TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you lot how to gain i.6 million followers with only 3 studio lights and iMovie.
How to use TikTok for business
Stride i: Get a TikTok Business concern Account
If you've already got a personal TikTok business relationship, it's easy to switch over to a Business Account: only skip correct to step 4.
- Download and open the TikTok app.
- Create a new personal account. Yous tin can use your email, or log in with your Google, Twitter or Facebook account.
- Tap Me in the lower right corner, then tap Edit Contour. Here, you can add a profile picture and bio, plus links to other social accounts.
- To switch to a Business Account, tap the three dots in the upper right corner, then Manage Account.
- Tap Switch To Pro Account and choose between Business or Creator.
- Now, pick the category that all-time describes your brand and tap Next.
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- Add together a website and email address to your profile.
And that'south it! Congrats on your new TikTok Concern Account!
Step ii: Create a winning TikTok strategy
Fifty-fifty if yous're a whiz at Instagram or Facebook marketing, information technology'south of import to remember that TikTok is its own beautiful, cluttered creature that requires a specific game plan. And edifice that game plan starts with gathering data.
Get to know TikTok
Before you build a TikTok strategy, you need to get to know the platform inside and out. Get familiar with TikTok: spend time browsing through the videos on the For You page. Play around with the editing features, filters, and effects. Spend a few hours losing yourself in the infinite variations of whatsoever the latest dance craze is.
@kallmewhateveryouwant You're welcome babes💅🏻 IB: @gibz_
♬ Believe Me – Navos
Sympathise the TikTok algorithm
The TikTok algorithm is constantly evolving, but you've gotta showtime somewhere. Read upwards on how TikTok ranks and distributes videos, and but what trending videos take in common.
Learn nigh the fundamental players
At this point, TikTok stars have parlayed their fame into not just lucrative sponsorships merely also reality shows, movie roles, and business ventures. These are the characters around which the TikTok world revolves, but your manufacture or niche likely has its own power players. Proceed your eye on those rise stars.
@charlidamelio dc @chuckygonwild
♬ somebodys watching me – 🍒
Identify your target audience
Earlier yous dive into making your first video, know your audience. While TikTok is extremely popular with teenagers and Gen Z, a wide range of demographics have fallen in love with the app.
Source: Pew Research Center
Where does your target market overlap with TikTok users? Or is there a new or unexpected audience to achieve here? Once yous've got a good grasp on who yous're talking to, the content planning tin can begin.
Telescopic out your competitors
Is your business organisation nemesis already on TikTok? Scout what they're doing to get a sneak peek of what's working and what's not with your shared audiences.
TikTok influencers or creators may fall into the category of "competition" here on the app, as well, so don't dominion them out as sources of inspiration or information, either.
Fix goals and objectives
In one case you've compiled all this intel, it'southward fourth dimension to ready some goals. Your TikTok strategy should plant what you hope to achieve on the platform.
A skilful place to start is with your business objectives: how can TikTok assist you attain them? Try applying the SMART framework to ensure your goals are specific, measurable, attainable, relevant, and timely.
Plan out a content calendar
There's certainly something special near a spur-of-the-moment, when inspiration strikes mail, but plotting out content in advance is typically a expert idea for a busy social media manager.
A social media content calendar ensures you lot don't miss important dates and allows you enough fourth dimension for creative production. Look for opportunities to capitalize on holidays or events or develop themes or series that tin guide your creativity.
Ideally, your posts volition go up when your TikTok audition is online and hungry for new video content. Check out our primer on the best time to postal service on TikTok here.
Or use Hootsuite to schedule your videos in advance with personalized timing recommendations.
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Schedule posts, clarify them, and reply to comments from one easy-to-utilise dashboard.
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Step iii: Optimize your TikTok profile
Y'all've only got a few lines and one opportunity to share a link, but your TikTok contour is basically your digital storefront, so do information technology up right.
Be particular about your profile photo
Brand sure your profile photo looks proficient and represents your make. Ideally, it should connect your TikTok business relationship visually to your other digital platforms, using the same logo or colors to make it clear this is part of the aforementioned family every bit your website, Instagram, and Facebook.
Keep your bio short and sweet
With only 80 characters to work with, your TikTok bio needs to cutting to the chase and include a CTA. Utilize an emoji if information technology's appropriate for your brand voice: it tin can add together personality and save on the character count. Win-win.
Choice your URL wisely
Should information technology directly to your ecommerce site, a specific landing folio, your other social accounts, or a current blog mail? That all depends on your strategic goals.
Bonus: Become a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to proceeds one.6 million followers with only three studio lights and iMovie.
Download now
Step 4: Create content that people will want to watch
There's no secret recipe for making a successful TikTok video, but in that location are some good rules of thumb to follow.
Brand sure your video looks good
It may seem obvious, but the ameliorate your sound and video quality, the more than enjoyable your content will exist to watch. That doesn't mean yous need to invest in pricey equipment, but be conscious about filming in well-lit spaces where the sound is going to be clean. If clean audio is impossible, add a trending track to your video instead of the original audio.
@sebpic_ Who loves to visit Canada?
♬ stereo hearts – Gym Form Heroes
Apply hashtags
TikTok hashtags volition help your content get discovered via search and assistance the TikTok algorithm identify what kind of topics you're covering.
Larn more about the best hashtags to utilise to grow your reach and view counts here.
How-to videos and tutorials are ever pop
Whether it'due south a fitness video or a cooking demo, audiences tend to like a footling fleck of pedagogy in their feed. Prove off your expertise or reveal some behind-the-scenes intel to keep them watching.
@nutrientmatters That dipping sauce + these potato's 🤤
♬ Pieces (Solo Piano Version) – Danilo Stankovic
Team upward with other creators
Try out the Duets feature to engage with other videos, or commission an influencer for a partnership.
@iamauroramusic #duet with @jason_on_comms
♬ Nuestra Canción (feat. Vicente García) – Monsieur Periné
Dive deeper into our guide to getting more TikTok views here and explore ideas for creative, engaging TikTok videos here.
Stride five: Engage your audition and abound your following
First off: Don't buy followers! We tried, and it's a very bad idea! End it! Put that credit card downwards.
Ultimately, creating bang-up content (meet above!) is the #one way to get those sweet, sweet views and follows. To keep those followers interested and engaged once they're on lath, the same rules of thumb apply every bit to any other social media platform:
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- Endeavour out interactive live streams.
- Experiment with polls and questions.
- Respond to comments and questions.
- Annotate and similar content on other TikTok accounts.
- Practice social listening to brand sure you're on top of trending topics in your TikTok community.
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That'due south simply a few baseline tips; find more on how to get TikTok followers and how to increment social media engagement here.
Stride half-dozen: Dig into analytics
Once you've been playing effectually with TikTok for a while, information technology's important to look objectively at how things are going. How are your attain and engagement metrics? Are those tutorial videos actually hitting? Who is actually watching and post-obit your content?
Analytics take the guesswork out of content strategy: they evidence what'south working — and what's not. TikTok'southward in-platform analytics tool can show you some actually interesting metrics to help inform your next steps.
Acquire more than virtually TikTok analytics.
Step 7: Explore TikTok's advertising options
Advertizing isn't a fit for anybody's social strategy, but if paid achieve is something y'all're interested in, check out our guide to TikTok ads here.
One key takeaway? Almost half (43%) of TikTok users are aged 18 to 24. Women in that age category make up nearly a quarter (24.seven%) of TikTok'due south advertising audience. And then if y'all're marketing to younger adults, especially women, advertising on TikTok is a natural fit.
Source: Hootsuite
How to use tiktok for business xx.png
Okay, at that place you lot have it: TikTok for Business 101! Go your account upward and running and start exploring all the opportunities this wild and wonderful platform has to offering, and explore the rest of our skillful TikTok guides to deepen your knowledge even further.
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Source: https://blog.hootsuite.com/tiktok-for-business/
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